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A Friendlier Facebook: 25 Tips to Improve Your Musician Fan Page

In the last few years, Facebook has emerged as the undisputed king of the social networks. Several other platforms hold their own in a niche battle but, as Zuckerberg’s baby nears 1 billion global...

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Artist Answers: How Do I Propel My Kickstarter Project Funding?

‘Artist Answers’ is a weekly feature that will help to deliver one of my three guide words for this year: Serve. I ask some like-minded creative types for their most burning new media questions, then...

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Music Marketing Matters: 6 Secrets To Gathering Fan Data

Last week’s near essay took you through the significant process of setting up your fan database. With that being the crucial foundation of your renewed focus on getting the most from your data, I...

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The Fine Line Between Listeners Spamming Or Spinning Your Music

I had another piece of writing in mind for this evening, until I made the pleasurable mistake of opening up the latest Lefsetz Letter before writing. Rather than staying my course, I thought I’d change...

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Case Study: How Kishi Bashi Brings Fans Further Into the Fold

“Open Kimono” is business jargon upon which I stumbled just last year, yet it has fast risen to the top of my buzzword bollocks list. (Yes, such a list exists, albeit deep in the annals of my memory...

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